Being a conscientious business

By our standards, being a conscientious business is not just about pushing forward with everything you have, every day - striving for perfection. It isn't just about finding the best materials and relationships to maximize the business. It isn't just about thinking of every possible detail from every possible angle.

So what do we think being a conscientious business means? And why do we feel we are so different than others?

Early on we knew that in order for WickeDeli to be a success it had to be an extension of ourselves. It had to be something we were proud of not just because we had the tenacity to open our doors and keep it going, but that we instilled within the business our morals and values. So, to us this meant being conscientious in HOW we approached the business and HOW we wanted to build WickeDeli from the ground-up. (It's always 'those little things', don't you think? And in this case, it's about the little AND big things!).

Because family, community and the environment are so important to us at home, it was natural that WickeDeli would emulate those same values. So from a business perspective that means: using organic and all-natural foods as well as biodegradable products, supporting local farming families, involving family and friends, staying in touch with our community through neighborhood associations - staying engaged...

There are still many individual foundations to be laid but it is a journey not necessarily a destination; and we get to make new friends along the way...

So maybe people are drawn to WickeDeli because they think our name is cool and they are curious, or maybe it is because they feel they can relate, or maybe it is a new experience and inspires them. Whatever the reason, we can move forward knowing that we built it right from the beginning and that the impact we make around us is something we believe in.