Wednesday, August 13, 2008

What we offer...

Yes, WickeDeli is a deli...but we are not 'JUST a deli' (see the WickeDeli timeline on our blog's home page). We like to think we are creative folk and as we discussed our business offerings and services - the following structure took form:

DELI- you can eat-in, take-out or pick-up. We focus on using natural and/or organic foods, local farmers (where possible) and high-quality, imported German foods. Our menu consists of a 'build your own' concept from our 'German Platter' to our salads, even our breakfast items! And if there is a particular meat or cheese you really like - you can just buy it by the pound right over the deli counter (just like the old days of the corner market).

GROCERY- any of our packaged items that we use in the deli, you can buy in our grocery area. Really like that local honey we use? Or that quark? http://www.nationmaster.com/encyclopedia/Quark-(cheese) Or maybe you want to make up your own brats and sauerkraut at home? Good thing we have the grocery so you can satisfy your tastes from home, too.

BAKED GOODS- we will bake our own organic breads on-site. Note: we are not a bakery, but our bakery partner provides their delicious, natural and organic breads to us frozen so you experience fresh baked bread for your sandwiches and German Platters. We do bake some specialty items on-site like Herta's Kuchen and some cookies. And we partner with a couple local bakeries to provide the other delectable goodies like scones and homemade Black Forest Cake.

Hungry now? Good...only a minimum of 7-8 months to go! Hang in there...

Wednesday, August 6, 2008

Being a conscientious business

By our standards, being a conscientious business is not just about pushing forward with everything you have, every day - striving for perfection. It isn't just about finding the best materials and relationships to maximize the business. It isn't just about thinking of every possible detail from every possible angle.

So what do we think being a conscientious business means? And why do we feel we are so different than others?

Early on we knew that in order for WickeDeli to be a success it had to be an extension of ourselves. It had to be something we were proud of not just because we had the tenacity to open our doors and keep it going, but that we instilled within the business our morals and values. So, to us this meant being conscientious in HOW we approached the business and HOW we wanted to build WickeDeli from the ground-up. (It's always 'those little things', don't you think? And in this case, it's about the little AND big things!).

Because family, community and the environment are so important to us at home, it was natural that WickeDeli would emulate those same values. So from a business perspective that means: using organic and all-natural foods as well as biodegradable products, supporting local farming families, involving family and friends, staying in touch with our community through neighborhood associations - staying engaged...

There are still many individual foundations to be laid but it is a journey not necessarily a destination; and we get to make new friends along the way...

So maybe people are drawn to WickeDeli because they think our name is cool and they are curious, or maybe it is because they feel they can relate, or maybe it is a new experience and inspires them. Whatever the reason, we can move forward knowing that we built it right from the beginning and that the impact we make around us is something we believe in.