Monday, July 14, 2008

"Cheers" to the logo journey!

Today was WickeDeli's first logo brainstorming session - there was much to discuss, re-address and explore. It was an exciting process (and hard for Chris and I to let each other speak - we have been waiting so long for this moment that our ideas were hard to contain any longer!). Dale and Betsy were attentive, engaged and interested. We discussed everything from space layout ideas (which is a component in the feel we are trying to accomplish) to color schemes.

Betsy was very proactive and brought in some German beer coasters (we still don't know where she got them all, but it really helped get the ideas flowing!). There was one in particular that really stood out to Chris and I (check it out at http://blog.pinkergreen.com/2007/08/cheers-to-bier-paper.html). Not only did this Bauhaus-influenced design appeal to us and create quite a bit of dialog regarding colors and overall design - but the company Gmund (www.gmund.com) is pretty cool too! They are a German paper manufacturer that has been around since 1829 and they have a line of paper that is made from recycled beer labels and the by-product of beer production (i.e. leftover hops and stuff).

So...two good finds in one day:
1) the first logo we have felt inspired by;
2) and a potential paper product we would want to support!

Dale and Betsy have some places to visit this week that we thought would give them some ideas as to what we are trying to accomplish with WickeDeli...and then we will regroup for more creative chatter.

1 comment:

Be Fit With Biray said...

It's great to follow along in the journey of finding your logo. I can't wait to see what you two eventually settle on.

In the meantime, you mentioned Bauhaus and Beer... incidentally, when i was in istanbul, we went to a Bauhaus and I found a beer bottle opener...

Maybe you could put your logo on these and sell them as a cool souvenir.

http://befitinturkiye.blogspot.com/2008/06/hammer-up-me-some-beer.html