Inventory = details, details and patience!

What does 'bologna' have in common with a 'mopping bucket'? Not much that I can tell, but in relation to WickeDeli these non-relative nouns reside in the same document as one another: our very robust inventory spreadsheet.

I never understood how someone could sit for hours in front of a computer screen, scouring the internet, looking for the obscure (or even the 'what you wouldn't think is so obscure but somehow it is and you can't find it'). NOW I understand. (And we aren't just talking hours on the internet doing research - more like months). But I learned a bit along the way and the end result is a rock-solid document that is the foundation for outfitting our venture.

Whatever the goal when conducting internet research, the reality remains that you can find ANYTHING on the internet with time and patience. (I learned the patience part).

-Tatiana

"Cheers" to the logo journey!

Today was WickeDeli's first logo brainstorming session - there was much to discuss, re-address and explore. It was an exciting process (and hard for Chris and I to let each other speak - we have been waiting so long for this moment that our ideas were hard to contain any longer!). Dale and Betsy were attentive, engaged and interested. We discussed everything from space layout ideas (which is a component in the feel we are trying to accomplish) to color schemes.

Betsy was very proactive and brought in some German beer coasters (we still don't know where she got them all, but it really helped get the ideas flowing!). There was one in particular that really stood out to Chris and I (check it out at http://blog.pinkergreen.com/2007/08/cheers-to-bier-paper.html). Not only did this Bauhaus-influenced design appeal to us and create quite a bit of dialog regarding colors and overall design - but the company Gmund (www.gmund.com) is pretty cool too! They are a German paper manufacturer that has been around since 1829 and they have a line of paper that is made from recycled beer labels and the by-product of beer production (i.e. leftover hops and stuff).

So...two good finds in one day:
1) the first logo we have felt inspired by;
2) and a potential paper product we would want to support!

Dale and Betsy have some places to visit this week that we thought would give them some ideas as to what we are trying to accomplish with WickeDeli...and then we will regroup for more creative chatter.

It's LOGO time!

After months of conversations and meetings with a variety of designers and agencies - and just as much time deliberating - we are happy to have solidified an agreement with BRANDWISE to create WickeDeli's logo!

One of WickeDeli's values is to be conscientious of how our business choices directly impact our community. We put a lot of time and effort into trying to find not only the best fit for WickeDeli - creatively and professionally - but we were also striving to find a marketing partnership with a company based in Fort Worth. We feel we have found all three of these attributes in BRANDWISE.

We are looking forward to a mutually rewarding process as we work together to solidify the image and identity for WickeDeli.

BRANDWISE is owned by Dale Berkebile and can be found at www.getbrandwise.com