Simple Moments Photography

So where did we get our stylish management team photos?

Stacey Pinkney (owner of Simple Moments Photography), is a talented and experienced journalistic-influenced photographer based out of Grapevine, Texas. Her and her team "...specialize in documentary style wedding and family portrait photography."

Stacey's casual approach results in capturing the simplistic but core nature of an individual or moment. She quickly assesses personality, mood and environment and uses these elements with her own unique perspective to create the perfect canvas. She is observant, engaged and leverages the natural tempo of interaction into her work.

As the heart of Simple Moments Photography, we are happy to have Stacey as part of our team and look forward to many more fun and inspiring sessions! Interested in hiring Stacey and her team for one of your Simple Moments? You can reach her at: www.simple-moments.com

Recipe for creating an identity

After three years (almost to the day), our original 'German Platter' concept certainly has evolved. The first year it was merely a thought - something to bring up in conversation over a late Sunday brunch and say, "Wouldn't that be cool". The second year was making sure we knew what we would be getting into by opening our own business, and then putting things in place to make sure we were able to do so. Somewhere in the middle of all this the name was created...and this last year has been pulling all the ingredients together to ensure WickeDeli can have a life of its own. And as you know (from your own teenage angst years), the first step in having your own life is figuring out who you are.

The identity of a company is pretty much the same as our own personal identities - there are complexities and simplicities. You know...layers. Like Shrek said, "Ogres are like onions...we both have layers." Some layers you want people to notice right away...and some you would rather leave a mystery - to encourage further discovery. I thought it would be harder than it was to bring out all the layers of WickeDeli - to make sure all the necessary elements were there, but with subtlety too. It wasn't really the "oh, I'll know it when I see it" process...it was more like the "dab of this, dollop of that, taste it...no, maybe a pinch more of that" type of process.

Overall it was an intense and truthful process. But I know the recipe is right, because every time I look at the life we have created for WickeDeli, I don't taste the onion at all. Instead all the flavors blend together - layer by layer - to create an interesting, provoking identity. Don't we wish we could all say that about ourselves.

-Tatiana

We are so very close...

...to

revealing

our

logo...



stay tuned...!

"Cheers" to the logo journey!

Today was WickeDeli's first logo brainstorming session - there was much to discuss, re-address and explore. It was an exciting process (and hard for Chris and I to let each other speak - we have been waiting so long for this moment that our ideas were hard to contain any longer!). Dale and Betsy were attentive, engaged and interested. We discussed everything from space layout ideas (which is a component in the feel we are trying to accomplish) to color schemes.

Betsy was very proactive and brought in some German beer coasters (we still don't know where she got them all, but it really helped get the ideas flowing!). There was one in particular that really stood out to Chris and I (check it out at http://blog.pinkergreen.com/2007/08/cheers-to-bier-paper.html). Not only did this Bauhaus-influenced design appeal to us and create quite a bit of dialog regarding colors and overall design - but the company Gmund (www.gmund.com) is pretty cool too! They are a German paper manufacturer that has been around since 1829 and they have a line of paper that is made from recycled beer labels and the by-product of beer production (i.e. leftover hops and stuff).

So...two good finds in one day:
1) the first logo we have felt inspired by;
2) and a potential paper product we would want to support!

Dale and Betsy have some places to visit this week that we thought would give them some ideas as to what we are trying to accomplish with WickeDeli...and then we will regroup for more creative chatter.

It's LOGO time!

After months of conversations and meetings with a variety of designers and agencies - and just as much time deliberating - we are happy to have solidified an agreement with BRANDWISE to create WickeDeli's logo!

One of WickeDeli's values is to be conscientious of how our business choices directly impact our community. We put a lot of time and effort into trying to find not only the best fit for WickeDeli - creatively and professionally - but we were also striving to find a marketing partnership with a company based in Fort Worth. We feel we have found all three of these attributes in BRANDWISE.

We are looking forward to a mutually rewarding process as we work together to solidify the image and identity for WickeDeli.

BRANDWISE is owned by Dale Berkebile and can be found at www.getbrandwise.com